BORG Monsberger. Embracing individuality.
BORG Monsberger is a public high school in Graz that offers its students a unique selection of areas of studies. They can choose between various types of sports, arts, business and natural sciences. The school understands that every student has a unique set of abilities and interests, and therefore has to find his or her own personal path to graduation.
By integrating this conceptual frame in into the school subjects and engaging in a dialogue, BORG Monsberger teachers motivate their students to see the potential in themselves and their possibilities after graduation. The goal is to have as many successful graduations as possible by supporting the personal growth and engagement of each student. This way of teaching is summed up in the slogan "Dein Weg, deine Chance", "Your path, your chance".
The rebranding project allowed us to work on topics like education, community and personal growth. A school is a complex system of different interests, parties and requirements, to find a system to meet all expectations was an exciting challenge.
An integral part of our design process was finding a font that was clean and timeless yet friendly and fresh. We found those characteristics in "Spezia" by Luzi-Type. Its balanced width, offered a calmness in contrast to the playful shapes. Derived from the school's architecture we chose a mint-green tone as the main color and built the color-system around it, grouping similar areas into color groups. For example, all sport subjects are different shades of blue.
The interaction of the design's three key elements: logo-system, font and colors, allowed us to create a visual system that is easily adaptable to different areas of use.
The best memories of school are often those of community. With this project, we loved to go back to our memories and try to create a visual representation of this sentiment. We are excited to see how the school will use the new design in the future and wish the very best to each student on her and his unique path.
Christian Leban. Brand design, Case photography
Sophia Stöhr. Brand design, Motion design, Text
Tessa S. Huber. Brand design, Text
Realization by the client