A Good Life 2030. Changing narratives for a thriving future.
The brief: Envision the year 2030 as a positive, fulfilling future people can look forward to – and shape themselves. This means transform the narrative of a negative feared future into a positive, green vision.
Our poster jumps ahead even further in time, to an exhibition held in June 2712. Artifacts were found that determine the moment in history when mankind changed its destiny. In the center of the poster, you see a ceramic vase, showcased in the exhibition. The vase is estimated to be from the year 2030 and shows illustrations documenting "the good life 2030".
We believe in people coming together and working towards a more sustainable and regenerative future. We wanted to showcase this hope by portraying the people of 2030 living in the future they made possible.
Sophie Howe, Future Generations Commissioner for Wales
Christian Leban. Graphic design
Sophia Stöhr. Graphic design
Tessa S. Huber. Graphic design