Client artsip
Year 2025
Services Brand Strategy, Brand Design, Digital, Print, Art Direction, Motion
Creative doing boosts mental health. artsip makes this easy with short, no-commitment workshops. We built a friendly, colorful brand that proves wellbeing can start the moment you go with the flow.
Starting point
The brief was to lift the weight off mental-health talk and make caring for your mind feel easy. We needed to target a young audience open to a candid, casual take on self-care as well as B2B partners who can offer artsip as a modern employee benefit. No pressure, no commitment: just hands on mental health!
The idea
“Mach, was du willst – Hauptsache, du machst.” is a playful provocation: do whatever you want, as long as you do something. The brand voice is light, slightly provocative but motivating. The visual identity combines a vibrant color palette with flowing typography, while the dynamic, multi-color logo conveys both motion and the diversity of workshops. The web experience and imagery is intuitive and inviting, designed to make spontaneous sign-ups feel effortless and fun. The brand nudges action with charm, not guilt.
The impact
A bolder, more visible brand invites curiosity. By giving artsip a relatable, provocative voice and a vibrant identity, we made mental-health prevention easier to discover and try. Bold digital and out-of-home visuals drive curiosity; an intuitive website lowers the path to sign-up. With an extended focus on B2B, companies can book workshops as a real employee benefit—multiplying impact across teams. We also prioritised low-impact digital design, for reach without compromise. The brand makes caring for the mind feel achievable, social, and worth doing.
Credits
Brand Strategy, Brand Design, Digital, Print, Art Direction, Motion
RAWTY
Development
Pirmin Riedmann
Photography
Josef Florian Matzi
“The collaboration was professional, structured, and at the same time personally approachable from start to finish. Throughout the entire process, we felt truly understood and supported. The result is a major win for us: since the rebranding, we can reach out with much greater clarity, confidence, and impact – both internally and externally. Our vision and impact can now be communicated far more precisely and understandably, which greatly strengthens us in conversations with partners, funders and our community. A real ‘aha-moment’ for us was realizing the power that emerges when visual elements like images, videos, and web design are used not just decoratively, but strategically and intentionally. The approach of Sustainable Web Design especially showed us that reduction doesn’t mean sacrifice – but rather more focus, more impact, and a more conscious digital presence.”