Client 4 Elephants
Year 2024
Services Brand Design, Photography, Packaging, Digital
4 Elephants is a skincare brand by Austrian dermatologist Dr. Ulrike Pilger, rooted in medical knowledge and personal care. We designed a brand identity that feels both scientific and approachable—pairing a clean, clinical look with warm, natural photography to build trust and human connection.
Starting point
4 Elephants is a skincare brand by Austrian dermatologist Dr. Ulrike Pilger, rooted in medical knowledge and personal care. We designed a brand identity that feels both scientific and approachable—pairing a clean, clinical look with warm, natural photography to build trust and human connection.
The idea
Dr. Pilger’s vision is to offer personalized skincare routines that are simple, effective, and easy to integrate into daily life. 4 Elephants are developed and produced locally in Austria. Our role was to shape a brand identity that communicates Dr. Pilger’s medical expertise while remaining approachable and relatable for her diverse client base. From shaping the brand design in its early stages to planning and executing the photoshoot—and advising throughout the packaging process—we supported Dr. Pilger and her family during the launch of the 4 Elephants brand.
The impact
Healthy skin boosts our confidence and well-being—and 4 Elephants was designed to reflect that thought. The brand breaks away from conventional skincare marketing, positioning itself as a unisex brand. Locally produced in Austria, the products reduce shipping distances, support local jobs, and come in recyclable mono-material packaging. Beyond the products, the design gave Dr. Pilger and her family a clear, confident voice to enter the market. With a cohesive identity and storytelling, 4 Elephants gained visibility, credibility, and a foundation to grow.