Client Papperlapapp
Year 2024
Services Brand Strategy, Brand Design, Digital, Print, Photography, Packaging
Papperlapapp builds sustainable cardboard playworlds—playful, sturdy, and designed to replace plastic toys. The brand identity captures the spirit of a playground: a space for kids and parents to explore, learn, and grow together.
Starting point
Founder Elisabeth Flik started with a simple mission: planet-happy play. Her playworlds encourage creativity, connection with nature, and a better planet—one cardboard adventure at a time. The identity needed to appeal to children, parents, and design-conscious partners alike, balancing joy with quality and sustainability. Communicating all those different aspects in the brand voice and the brand design was a challenge we were happy to take.
The idea
The brand's claim, “Where We Grow”, shaped the storytelling and brand voice. The zigzag outline of the logo references the sturdy structure of cardboard, while its blooming shape reminds of a child's journey of learning and growing. Bold yet soft typography, playful colors, imperfect illustrations, and odd characters capture the messy joy of play, just like they came from a kid's sticky hands. Analogue and digital photography captures authentic moments of carefree play—like flipping through a family photo album.
The impact
Papperlapapp's playworlds bring families together through creativity and care. Assembly is part of the adventure—no glue, plastic, or tools needed. Made from 100% local cardboard, the playworlds are sturdy, up to 25 times recyclable, and even store more CO₂ during production than they emit. After the rebrand, Papperlapapp gained clarity, confidence, and visibility to share their mission. For us, it shows how design and transparency can spark more sustainable and considerate choices. Learn about the impact, and you'll start to care. Time to join the cardboard revolution.
Credits
Brand Strategy, Brand Design, Digital, Print, Photography, Packaging
RAWTY
“The branding process was a real turning point for us: for the first time, we were able to communicate our values, our impact, and our vision clearly and coherently to the outside world—it finally feels like ‘us.’ The collaboration was not only professional, but also inspiring, and we felt an instant connection—as if someone had found the right words and images to express what we had long felt but had never quite been able to articulate. Since the rebranding, we have become more confident and feel that our message is finally getting across where it needs to.”