Client sena
Year 2026
Services Brand Strategy, Brand Design, Digital, Print
Business is not a law of nature — it’s a choice. That’s why we teamed up with sena and Milo Tesselaar to shape a new brand identity for a growing network of entrepreneurs and leaders showing that positive impact and economic success belong together.
Brand identity sneak peak
Together with Milo Tesselaar and the sena team, we developed a brand strategy for a growing network of founders, entrepreneurs, managers, and investors who prove every day that business is not a law of nature — it’s a choice. By shifting the language from “Social Impact” to “Mehrwert” (value), sena opens its doors to a broader spectrum of organizations and ways of doing business. Combined with a bold and timeless visual identity, sena gains the confidence to grow into a political voice for a different kind of economy—an economy with more value (“Wirtschaft mit Mehrwert”).
